I work with ambitious companies to sharpen positioning, strengthen brand authority, and build creative systems that drive growth. I take on selected consultancy and leadership engagements where strategy, narrative, design quality, and execution all need to work together.
With 20+ years of international experience across the USA, Europe, and Asia, I’ve led senior brand, marketing, and creative functions for global organisations including Herman Miller, MillerKnoll, Humanscale, and a range of design-led, retail, technology, and media businesses. My career has sat at the intersection of brand, product, communications, and customer experience — helping businesses turn complexity into clarity and ambition into action.
I’m as comfortable defining long-term strategic direction as I am improving the detail of what customers actually experience day to day. For me, brand is not decoration — it is a commercial system. When built properly, it aligns teams, creates demand, improves consistency, and supports growth over time.
What I Help With
- Brand strategy & positioning
- Category narrative development
- Brand architecture & governance
- Creative direction & brand expression
- Design systems & scalable toolkits
- Omnichannel campaign leadership
- Product launch strategy
- Executive storytelling & presentations
- Team leadership & capability building
- AI-enabled creative workflows
- Customer experience & journey thinking
- Growth-focused brand transformation
How I Work
I combine strategic thinking with hands-on delivery. I care deeply about quality, taste, clarity, and outcomes. I enjoy solving messy problems, building alignment across teams, and creating systems that make better work easier to produce.
My approach blends:
- Insight and research
- Commercial thinking
- Creative judgement
- Operational rigour
- Clear communication
- Collaborative leadership
Selected Experience
Senior Director, Global Brand Marketing
Led global brand marketing, communications, and creative systems for an international design brand, helping strengthen awareness, consistency, and commercial impact.
Global Brand Marketing Director
Directed multi-brand global marketing strategy, alignment, and execution across a complex international portfolio.
Global / International Brand Director
Led brand, launches, retail activations, and cross-market creative programmes, including new category expansion and major partnerships.
Founder & Agency Leader
Built and ran an award-winning creative agency delivering work for major international brands, broadcasters, and cultural organisations.
What Clients Value
- Clear thinking in complex situations
- Strong creative standards
- Calm leadership under pressure
- Ability to connect strategy with execution
- Global perspective with local sensitivity
- Commercially relevant brand thinking
Beyond Work
I’m curious by nature and always learning. I’m interested in design, systems, culture, property, technology, and how thoughtful experiences — physical or digital — can improve how people feel and behave.
Let’s Talk
If you’re looking for senior support on brand, growth, creative leadership, or transformation, feel free to get in touch.
I have been fortunate enough to have worked with a diverse range of brands including –
Adidas – Hong Kong
Android
BBC
Clockenflap – Hong Kong
Camper – Hong Kong
Channel 4
Couverture & Garbstore
DWR
Facesss – Hong Kong
FWD Insurance – Hong Kong
Guardian
Google
Global Witness
GP Batteries – Hong Kong
Graham & Green
HAY
HSBC – PayMe – Hong Kong
Initial fashion – Hong Kong
Herman Miller – Global
KEF – Audio – Hong Kong
Kiehl’s – Hong Kong
The IOC
Observer
Landmark – Hong Kong
Levi’s – Hong Kong
Leafstorm
LVMH House
MSN Pepsi
Pentland Plc
NSPCC
Oxfam
OneTrueSaxon
Red Bull – Hong Kong
Sony BMG
Truphone
Virgin Media
UKGBC
Universal
YouTube
Previous:
Humanscale
Senior Director – Global Brand Marketing, Brand Design & Communications
Millerknoll
Global Brand Marketing Director
Herman Miller
Director of Global Brand
BBH
Head of Design Experience
Beauval Interiors
Design Consultant – I work on various interior design projects for Beauval Interiors.
Woodwood
Design Consultant –
Picture Design
A founder and MD of Picture, which was nominated for a BAFTA three times, winning twice.
Picture also taking home a Lovie award in 2013 for BBC’s Digital Glastonbury.
For 6 years I sat on the judging panel for the Rushes Soho Shorts Film Festival, and participate in various round the table discussions on digital design.
I’m currently available for consultancy work, please contact me via the form below.