Google – Android Movies

Audience profile New/just about to be new, Android users Context synopsis The first mainstream devices using Google’s Android operating system were just coming to market, to coincide with this Google commissioned a number of films to explain the advantages of the software. Project requirements A set of films (initially 23), tackling different aspects of the Android […]

Sónar+D – Hong Kong

Location Hong Kong Audience profile Festival audience – 7,000 17% – 18-25 year olds 50% – 25-35 year olds 33% – 35-and above 53% – Non Chinese 49% – Chinese Role Creative Director – responsible for implementing the Sónar brand and all sponsor activations, pre-event, during event and post-event. Context synopsis – What is Sónar+D? Sónar+D is […]

Sónar – Hong Kong

Location Hong Kong Audience profile Festival audience – 6,000 28% – 16-25 year olds 42% – 26-35 year olds 20% – 36-45 year olds 6% – 45 and above 63% –  Chinese (from Hong Kong) 7% –  Chinese (from China and Taiwan) 30% –  Others (Majority from UK, Australia, France and US)   Role Creative […]

Clockenflap – Hong Kong Music & Arts Festival

Location Hong Kong Audience profile Festival audience – 70,000 visits Online reach – 2.7m 5% – Under 15 years 28% – 16-25 year olds 42% – 26-35 year olds 20% – 36-45 year olds 6% – 45 and above 63% – Chinese (from Hong Kong) 7% – Chinese (from China and Taiwan) 30% – Others […]

Google Mobile – Guidelines

Audience profile Google’s global retail and OEM partners Context synopsis With over 650,000 handsets being activated every day. Google needed to clarify Google Mobile’s positioning – the operating system Android, working in conjunction with Google Mobile Services – Gmail, Google Goggles, Google Chat, You Tube, Search, Google Maps etc. That can work on most other […]

About

Creative Director For 17 years, I’ve been building and leading cross-functional teams, to help organisations get value through design—by solving problems of all shapes and sizes, across all types of project. And there have been a few awards along the way. I’m motivated by a combination of three things: a passion for craft; a fascination […]