Google – Android Movies
Audience profile New/just about to be new, Android users Context synopsis The first mainstream devices using Google’s Android operating system were just coming to market, to coincide with this Google commissioned a number of films to explain the advantages of the software. Project requirements A set of films (initially 23), tackling different aspects of the Android […]
Sónar+D – Hong Kong
Location Hong Kong Audience profile Festival audience – 7,000 17% – 18-25 year olds 50% – 25-35 year olds 33% – 35-and above 53% – Non Chinese 49% – Chinese Role Creative Director – responsible for implementing the Sónar brand and all sponsor activations, pre-event, during event and post-event. Context synopsis – What is Sónar+D? Sónar+D is […]
Sónar – Hong Kong
Location Hong Kong Audience profile Festival audience – 6,000 28% – 16-25 year olds 42% – 26-35 year olds 20% – 36-45 year olds 6% – 45 and above 63% – Chinese (from Hong Kong) 7% – Chinese (from China and Taiwan) 30% – Others (Majority from UK, Australia, France and US) Role Creative […]
Clockenflap – Hong Kong Music & Arts Festival
Location Hong Kong Audience profile Festival audience – 70,000 visits Online reach – 2.7m 5% – Under 15 years 28% – 16-25 year olds 42% – 26-35 year olds 20% – 36-45 year olds 6% – 45 and above 63% – Chinese (from Hong Kong) 7% – Chinese (from China and Taiwan) 30% – Others […]
Google Mobile – Guidelines
Audience profile Google’s global retail and OEM partners Context synopsis With over 650,000 handsets being activated every day. Google needed to clarify Google Mobile’s positioning – the operating system Android, working in conjunction with Google Mobile Services – Gmail, Google Goggles, Google Chat, YouTube, Search, Google Maps etc. That can work on most other handsets […]
About
Current MillerKnoll – Global Brand Marketing Director As the Director of Brand Marketing at MillerKnoll, my role is to unlock the full potential of the brand, breathing life into its essence and values. The role is not just one of management but also of a visionary, blending creativity with strategic acumen to bring our […]