Google – Android Movies
Audience profile New/just about to be new, Android users Context synopsis The first mainstream devices using Google’s Android operating system were just coming to market, to coincide with this Google commissioned a number of films to explain the advantages of the software. Project requirements A set of films (initially 23), tackling different aspects of the Android […]
Sónar+D – Hong Kong
Location Hong Kong Audience profile Festival audience – 7,000 17% – 18-25 year olds 50% – 25-35 year olds 33% – 35-and above 53% – Non Chinese 49% – Chinese Role Creative Director – responsible for implementing the Sónar brand and all sponsor activations, pre-event, during event and post-event. Context synopsis – What is Sónar+D? Sónar+D is […]
Sónar – Hong Kong
Location Hong Kong Audience profile Festival audience – 6,000 28% – 16-25 year olds 42% – 26-35 year olds 20% – 36-45 year olds 6% – 45 and above 63% – Chinese (from Hong Kong) 7% – Chinese (from China and Taiwan) 30% – Others (Majority from UK, Australia, France and US) Role Creative […]
Clockenflap – Hong Kong Music & Arts Festival
Location Hong Kong Audience profile Festival audience – 70,000 visits Online reach – 2.7m 5% – Under 15 years 28% – 16-25 year olds 42% – 26-35 year olds 20% – 36-45 year olds 6% – 45 and above 63% – Chinese (from Hong Kong) 7% – Chinese (from China and Taiwan) 30% – Others […]
Google Mobile – Guidelines
Audience profile Google’s global retail and OEM partners Context synopsis With over 650,000 handsets being activated every day. Google needed to clarify Google Mobile’s positioning – the operating system Android, working in conjunction with Google Mobile Services – Gmail, Google Goggles, Google Chat, YouTube, Search, Google Maps etc. That can work on most other handsets […]
About
Currently – Humanscale – Senior Director Global Brand Marketing As the Senior Director of Global Brand Marketing at Humanscale, I drive all global brand marketing efforts for B2B and Contract audiences, ensuring our brand stands out as the premier manufacturer of ergonomic office furniture and products. I also lead the design studio, fostering creativity and […]