Google Mobile – Guidelines

Audience profile Google’s global retail and OEM partners Context synopsis With over 650,000 handsets being activated every day. Google needed to clarify Google Mobile’s positioning – the operating system Android, working in conjunction with Google Mobile Services – Gmail, Google Goggles, Google Chat, You Tube, Search, Google Maps etc. That can work on most other […]

Google – Chrome

Audience profile Google’s global retail partners. Context synopsis Google approached us to develop content and a set of rules clarifying Chrome as a brand, it’s key messaging and how to use it. We then designed and built the brand guidelines site for all Google and Google’s partners to use. What we did We firstly needed […]

Google – Android Movies

Audience profile New/just about to be new, Android users Context synopsis The first mainstream devices using Google’s Android operating system were just coming to market, to coincide with this Google commissioned a number of films to explain the advantages of the software. Project requirements A set of films (initially 23), tackling different aspects of the Android […]

Google Street View – Global

Context synopsis Street View in Germany is a particular troubled hot spot with the elder politicians and older generations opposing it very strongly. This was an opportunity to have some visibility and reach to all trade fair goers, technologists, politicians and the global press. Project requirements We felt that the remaining visible black on the cars […]

Google Street View – Art Car Germany

Context synopsis The Germans, in particular, had reservations about Google Street View, especially with the elder politicians and older generations opposing it very strongly. The CeBIT trade fair in Hannover, Germany, is Europe’s biggest technology trade fair and a great opportunity to have visibility and reach to all trade fair goers, technologists, politicians and the […]

Google – Street View Global Stickers

Context synopsis There are 500 Street View cars dotted around EMEA (Europe, Middle East and Africa) , each car and driver has a support team. From the first stage of out project, each car is decorated from a ‘travel-sticker’ pack, by the drivers. What we did We felt that, whilst the drivers are on the […]

Google – Street View Car Livery – Global

  Context synopsis There are 300 Google Street View cars dotted around Europe, each car and driver has a support team. Project requirements We needed to design an appropriate design solution that was ‘on brand’ and that would cover the car. This would soften the initial impact of the sinister looking car. However, to implement […]

YouTube Showreel

Audience profile Brand managers Context synopsis Having bought YouTube, Google wanted to show brands that it could be a serious proposition for their advertising, delivering large, specific audiences, especially when teamed with Google’s search technology. Project requirements A show-reel for use at a number of expos and events, showing that YouTube was about more than […]

.. Lawrence has a deep understanding of what a client wants/needs, is highly dedicated and makes (almost) everything possible. I truly recommend Lawrence as a Creative Director who can develop big ideas from scratch and lead them to success. – Melanie Blaschke – Brand Marketing Manager Chrome & Chromebook EMEA at Google