Street View in Germany is a particular troubled hot spot with the elder politicians and older generations opposing it very strongly. This was an opportunity to have some visibility and reach to all trade fair goers, technologists, politicians and the global press.
We felt that the remaining visible black on the cars was still playing a negative role especially with the derogatory press that Street View had received in the past year.
What we did
We coordinated with Google’s Geo team, logistics team and Street View car teams to produce a full car wrap. The chosen designs were then installed by us on to over 500 cars across EMEA (Europe, Middle East and Africa). This required in-depth planning and coordinating with the Google teams.