Shumi is the embodiment of meaningful interests and passions.

In Japanese culture, it represents a source of joy and enrichment that adds depth to life’s journey.

Shumi, celebrates personal interests as an integral part of a fulfilled life.

Their curated collection of lifestyle products is designed to resonate with your unique pursuits and nurture your soul.


Through a thoughtfully curated collection of lifestyle products, Shumi aims to resonate with the diverse pursuits that make each person unique. The e-commerce platform, accessible at, is the first step in their vision, with plans for retail stores and the development of their product range in the future.

Lawrence has been involved in all aspects of the brand – from brand strategy, brand creation, marketing, e-commerce, social strategy, product curation and product development, supply chain and logistics.

Much more to come.