I think the BBC Glastonbury site we just designed and developed is going to get some serious hits over the next few days.. all that live streaming. Fingers crossed!

Here > >

I’m enjoying these massively. Here Yanko Tsvetkov has charted some  cultural “prejudices” between countries. They are appropraitely named and fun to focus in on.

Guess which is which..

Where I Live
Europe According to the USA
Europe According to the USA
Europe According to France
Europe According to Germany
Europe According to Italy
Italy According to Posh Italians
Europe According to Bulgaria
Europe According to Britain
Europe According to Gay Men

Context synopsis
There are 300 Street View cars dotted around Europe, each car and driver has a support team.

Project requirements
Picture needed to design an appropriate design solution that was ‘on brand’ and that would cover the car. This would soften the initial impact of the sinister looking car. However, to implement this in a cost effective way was going to be tricky.

What we did
Picture produced a design that would allow the individual drivers to apply the stickers and decorate their own cars.
Each driver received a large tube of to 200 stickers and some basic application instructions. They were also encouraged to purchase and apply localised stickers from the towns and cities on their travels. The results were much like a well travelled suitcase, full of colour and character, showing the tell-tale signs of a well travelled car.

Results
With 300 cars now covered in stickers they are ready to go round the world over the summer. We plan to get some pictures of the cars as they gradually get covered.

Context synopsis
Street View in Germany is a particular troubled hot spot with the elder politicians and older generations opposing is very strongly.
This was an opportunity to have some visibility and reach to all trade fair goers, technologists, politicians and the global press.

Project requirements
20 cars where allocated to Germany. We felt that the remaining visible black on the cars was still playing a negative role especially with the derogatory press that Street View had received in the past year.

What we did
We co-ordinated with Google’s Geo team, logistics team and Street View car teams to produce a full car wrap that would cover the whole car. The chosen designs were then implemented by Picture onto 20 cars over a period of 5 days in Stuttgart.

Context synopsis
There are 300 Street View cars dotted around Europe, each car and driver has a support team. From the first stage of out project, each car is decorated from a ‘travel-sticker’ pack, by the drivers.

What we did
We felt that, whilst the drivers are on the road being ambassadors to the brand, and adding items to their cars, they might as well have some branded items to hand out.

We suggested to Google that, since the drivers were driving such huge distances and were playing such an important role as ambassadors to Google, they should be able to distribute branded stickers that communicate the fun aspects of the product.

This would leave a trail of stickers on the back of pads, laptops and windows all over the world.

We art directed, designed, illustrated and produced a range of 20 stylised on brand stickers, that are colourful, stylised and edgy.

So… here we have it. I’m looking for a designer to come and join us at Picture.
Probably a middle to senior weight designer and must have digital experience and “get-it”, interested in tech, interested in print, have a love and aptitude for motion design and generally be a pleasure to have in our studio.

If it’s not for you but you have a friend that fits the bill, please forward it on.
You can contact me on the form thingo on the right of this page and or use info (at) picture-ltd.com

Picture

Thanks

L

Launched in the summer of 2009, Restaurant Engalin is a high end restaurant, owned and run by the same people who started Euphorium. This Spring the main Chateau will launch as a hotel experience with an exclusive private club feel. We’ve led brand development from the outset, and I’ve been art directing and doing the photography – I even went Chateau shopping 6 year ago.  The result is a brand identity that works across all mediums from signage, web, print and products. As a long term project we are very excited to play a key role in growing the Engalin brand.

We did this for a laugh…
Moet… come on call us..

Here’s our new (mini) showreel for 2009.

Clients include:
Global WItness
EDF
Google/YouTube
Gaurdian
Observer

I’m in the process of doing the brand development and execution for Chateau/Restaurant Englain. A fabulous place with masses of ideas and potential. I went to Toulouse last week to photograph the nearly finished restaurant. They have only just “soft” launched the restaurant and it has a great warm feeling about it.

See for yourself.. also there is plenty more to come.