Things I Like

A new green file format: WWF The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents ...Read More

A new green file format: WWF

Written by Lawrence Garwood.
Posted on February 9, 2011.
Also filed under Brand, Viral, Web, World.
Read Comments (2).

Gap annouced yesterday that after so much controversy ove the rebrand they are going to go back to the original brand. I don't know what all the fuss was about in the first place.. pretty shit threads in the first ...Read More

Gap: Reeeeewind

Written by Lawrence Garwood.
Posted on October 13, 2010.
Also filed under Brand, Fashion, Strategy.
Read Comments (Be the first!).

So here's the new brand identity.. I must say I'm baffled. I don't understand the thinking behind the strategy of this.. Just imagine, especially in this climate, the total cost to replace everything... globally, retail signage, all print, campaigns, everything etc... It does look ...Read More

GAP – rebrand?

Written by Lawrence Garwood.
Posted on October 6, 2010.
Also filed under Brand, Fashion, Graphic, Just plain weird, World.
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I really love the irony of this. Big agencies not embracing the digital future and not giving any decent content outside of the "Flash" walled garden (we might be a little guilty I hasten to add). & Flash not working on iphone and ipads etc.... The ...Read More

The Digital Agencies of the Future!

Written by Lawrence Garwood.
Posted on September 24, 2010.
Also filed under Graphic, Internet, Multimedia, Observation, Strategy, Technology, Web, World.
Read Comments (2).

Liking this.. Turning a crisis into an opportunity Reminds me of our Dr Evil idea.. Link.. Read More

Robin Hood Tax

Written by Lawrence Garwood.
Posted on February 10, 2010.
Also filed under Broadcast, Multimedia, Multiplatform, Viral, Web, World.
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Just came back from Paris Photo, so much fantastic stuff to see. I spent over 6 hours in the main area at the Louvre.. I reckon better than last years session. Notable photographers were. Adam Jesppesen George Rousse Shinchi Maryama Last post Silvio Wolf Pietre Hugo Awesome stuff And ...Read More

Paris Photo 2009

Written by Lawrence Garwood.
Posted on November 24, 2009.
Also filed under Art, Photography.
Tagged as Adam Jesppesen, Daniele Tamagni, George Rousse, Paris Photo 2009, Pietre Hugo, Shinchi Maryama, Silvio Wolf.
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Something I never thought I'd write...ouch. RIP Read More

Michael Jackson dies

Written by Lawrence Garwood.
Posted on June 25, 2009.
Also filed under Just plain weird, Music, World.
Read Comments (Be the first!).

This is the blog of Lawrence Garwood.
Here you will find my observations and thoughts on all things current in design, advertising, fashion, luxury, photography and the digital world. Basically things that make me go...
"Oooh.... that's nice".

I am a Director and founder of Picture and also Picture TV. Picture postions itself as a specialist design practice and we operate across all things brand, digital, print, TV and motion.
Picture TV was set up to satisfy the needs of multi-platform design, taking advantage of the convergence of web and broadcast. At Picture TV we are also constantly developing new formats for film and TV; be it a feature film, comedy or specialist documentary.

Have a look at my Flickr images here

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Category Archive.

Global event

A new green file format: WWF

Gap: Reeeeewind

GAP – rebrand?

The Digital Agencies of the Future!

Robin Hood Tax

Paris Photo 2009

Michael Jackson dies

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