So here's the new brand identity.. I must say I'm baffled. I don't understand the thinking behind the strategy of this.. Just imagine, especially in this climate, the total cost to replace everything... globally, retail signage, all print, campaigns, everything etc... It does look ...Read More
It's been talked about for a bit.. now we have. I really wonder how this will integrate into our homes.. Read More
A British designer and coder named Adam, created this computer printer made entirely from lego that uses a felt-tip marker instead of ink. The printer was built entirely from scratch using analog motor electronics, sensors and a printer drive. The printer ...Read More
Context synopsis There are 300 Street View cars dotted around Europe, each car and driver has a support team. Project requirements Picture needed to design an appropriate design solution that was ‘on brand’ and that would cover the car. This would soften ...Read More
Context synopsis Street View in Germany is a particular troubled hot spot with the elder politicians and older generations opposing is very strongly. This was an opportunity to have some visibility and reach to all trade fair goers, technologists, politicians and ...Read More
Context synopsis There are 300 Street View cars dotted around Europe, each car and driver has a support team. From the first stage of out project, each car is decorated from a ‘travel-sticker’ pack, by the drivers. What we did We felt that, ...Read More
Context synopsis The Germans, in particular, have reservation about Street View, especially with the elder politicians and older generations opposing it very strongly. The CeBIT trade fair in Hannover, Germany, is Europe’s biggest technology trade fair and a great opportunity ...Read More
"Life behind the scenes" shows us the wonderful world of Pringle through the eyes of quirky and edgy artist David Shrigley. A wonderful achievement to keep your edginess when producing branded content. Read More
Tokujin Yoshioka was asked by Maison Hermès Japan to design a window display, featuring its scarfs. Beautifully simple.. Shame about their online strategy... Read More
Oooh.. I like this. Also produced by my good friend Matt Jones (very proud of him)... They've come a long way since... "Hello.. Tosh. Got a Toshiba?" Read More
Nice and simple... how it should be! See for yourself, search here Read More
Or is it simple evolution..(?) Read More
