Context synopsis
Street View in Germany is a particular troubled hot spot with the elder politicians and older generations opposing is very strongly.
This was an opportunity to have some visibility and reach to all trade fair goers, technologists, politicians and the global press.
Project requirements
20 cars where allocated to Germany. We felt that the remaining visible black on the cars was still playing a negative role especially with the derogatory press that Street View had received in the past year.
What we did
We co-ordinated with Google’s Geo team, logistics team and Street View car teams to produce a full car wrap that would cover the whole car. The chosen designs were then implemented by Picture onto 20 cars over a period of 5 days in Stuttgart.
