I’ve just come across this Bluebell campaign for spring/summer 2010 from Wrangler.
A really great idea and pretty easy to execute, it’s a shame it doesn’t link through to a shopping experience.
Otherwise beautifully done, art directed, whatsmore you can downlaod any frame you want, altogthere a really satisfying experience..
There’s a simple narative too.. very nice indeed.
It’s great to see full frame video being used and forward looking clients that embrasse something out of the norm. Roll on adventurous clients.
