I always seem to come back to these. Essentially a QR-Code can be a URL, Text, Phone Number or an SMS. A modern camera mobile phone is needed to translate the code, these are becoming more and more ubiquitous.

Pepsi who have recently rebranded are using 400 million QR-Codes as part of their digital strategy. Link.
Also Ralph Lauren is also adopting the QR-Code for use with it’s online and phone shopping experience.
Link.

Not only are these brands paving the way forward with this technology but they are also paving the way for phone, web and ‘real-world’ interactions. There has been a big uptake recently especially in the youth market.

QR-Code (Quick Response)

2 Comments

  • 1 Ian Foster wrote:

    I run a QR code website in he UK which has news, videos and a forum. You’ll also be allocated your own trackable QR code which can be tracked on a google map.

    You can find out more information on QR codes at :-

    http://www.qrme.co.uk/qr-codes-explained.html

    regards
    Ian

    November 13, 2008 at 5:19 pm Permalink

  • 2 Lawrence Garwood wrote:

    Thanks. Sounds interesting.

    November 13, 2008 at 5:32 pm Permalink

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*